Privacy Protection Policies

Read now to discover how we handle and protect your information.

Privacy Policy

Effective date: [Date]

1.1 Introduction

Digital Trace ("we," "us," or "our") operates digital marketing services and related website(s) (the “Site” or “Sites”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or use our services. Please read this policy carefully. By using our Site or services, you agree to the collection and use of information in accordance with this policy.

1.2 Information we collect

We may collect, store, and use the following categories of information:

  • Personal data you provide directly: name, email address, phone number, company name, job title, billing information, and any other information you choose to provide when you contact us, request information, book services, or create an account.
  • Professional data: company size, industry, marketing goals, campaigns, budgets, and other information relevant to delivering digital marketing services.
  • Usage data: pages visited, content viewed, time spent on pages, clicks, navigation paths, IP address, device type, browser type, operating system, referral source, and timestamps.
  • Communications data: records of your communications with us (e.g., email, chats, calls).
  • Cookies and tracking technologies: cookies, web beacons, pixels, and similar technologies that help us understand how you interact with our Site and services.
  • Financial data: payment details (processed by third-party payment processors where applicable) and billing history.
  • Marketing preferences: your choices regarding receiving marketing communications from us.

1.3 How we collect information

  • Directly from you: when you fill out forms, contact us, request services, or create an account.
  • Automatically through your use of the Site: via cookies and similar technologies.
  • From third parties: analytics providers, service partners, payment processors, and marketing platforms (where you have consent or where permitted by law).

1.4 How we use your information

  • To provide and improve our services: deliver digital marketing campaigns, manage accounts, and communicate with you.
  • To communicate with you: respond to inquiries, provide support, and send transactional and informational messages.
  • For analytics and reporting: measure performance, traffic, and usage to improve Site and services.
  • For marketing and advertising (with your consent or as permitted by law): send newsletters, promotions, event invitations, and personalized content; manage preferences and campaigns.
  • For security and compliance: protect against fraud, verify identity, comply with legal obligations, and enforce our agreements.
  • For business operations: perform data analysis, audits, record-keeping, and other internal purposes.

1.5 Sharing your information

  • With service providers: hosting, CRM, email marketing platforms, analytics providers, payment processors, and other vendors that support our operations (under contracts that require appropriate privacy protections).
  • With your consent: you may authorize us to share your information with third parties.
  • For legal reasons: to comply with legal obligations, protect rights and property, or respond to lawful requests (e.g., court orders, government requests).
  • In business transfers: if Digital Trace is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, with notice if required by law.

1.6 Cookies and tracking technologies

We use cookies and similar technologies to improve your experience, analyze usage, and tailor marketing. You can manage cookie preferences via your browser settings or our consent banner where available. Some cookies are essential for site functionality and cannot be disabled.

1.7 Data retention

We retain personal data only as long as necessary to fulfill the purposes described in this policy and to comply with legal obligations. We may retain anonymized or aggregated data longer for analytics or operational purposes.

1.8 Data security

We implement administrative, technical, and physical safeguards appropriate to the sensitivity of the information. Access to personal data is restricted to authorized personnel who need it to perform their duties. However, no system is completely secure; we cannot guarantee absolute security.

1.9 International transfers

Your information may be transferred to and processed in countries outside your home jurisdiction, including countries that may have different data protection laws. When we transfer personal data internationally, we rely on contractual safeguards and other lawful transfer mechanisms to protect your data.

1.10 Your rights

  • Access and update your information.
  • Request deletion of your personal data (subject to legal obligations and exemptions).
  • Object to or restrict processing, including marketing communications.
  • Data portability where applicable.
  • Withdraw consent where consent is the basis for processing.
  • Lodge complaints with a supervisory authority if you believe your rights have been violated.

To exercise these rights, contact us using the details in Section 1.12.

1.11 Children’s privacy

Our Site is not directed at children. We do not knowingly collect personal data from children under 16 (or the applicable minimum age in your jurisdiction). If you become aware of a child’s data in our systems, contact us to delete it.

1.12 Changes to this policy and contact information

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” and, in some cases, provide you with notice. If you have questions about this policy or our data practices, contact us at: